HIGH FIVE

I just finished a quick read of " Secrets of Success and Pillars of self - mastery " by Robin Sharma .

Great thoughts , My High 5 would be :

1. Sleep for no more than 6.5 ( Target 6 ) hours and try finish eating 2 ( Target 3 ) hours before sleep.
2. Walk for at least 45 minutes daily , learn swimming and entering half marathon next year.
3. Enhance concentration : Stare at Seconds hand of the watch for 2 minutes and Count my steps while walking
4. Master the art of public speaking
5. Try fasting one day every two weeks.

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IT's RAINING RESUMES AT GOOGLE..

Excuse me for writing about Google again , I'm obsessed with this company .

I was reading what makes it so great and happy to learn that It's not only it's ESOP , Free Food , Game Rooms , Massages , Happy Hours ( Thursday , 5PM) and so on. Most of the employees feel happy and satisfied because of it's "Culture" .

But the perks and the playfulness aren't why so many of the world's technophiles pine for a job at Google, named Fortune's 2007 "best company to work for," according to product manager Jonathan Rochelle.
"The perks give you a sense of feeling valued," Rochelle said. "But the most important thing for me is that I have what feels like the right amount of autonomy. I have a very high degree of decision-making power, and that doesn't mean I'm a senior person -- that's just the culture of Google. People take ownership of what they do and make decisions, so things get done quickly. Every day feels like a productive day."

Think through this , and answer this question " Would you like your kids ( when they grow up ) to join the organisation you are working for ? "

In the mean while ....If there's life on other planets, they are probably e-mailing their résumés to Google .

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TO BLINK OR NOT ...

I recently finished reading "Blink" by Malcom Gladwell . I really liked the book . It speaks about :

• Decisions taken in snap with a very little information can be as effective as calculated ones . He says just " Thin Slice" ( dealing with little information ) and do a snap decision .
• You can learn how to take effective snap judgements
• You can learn when you'll go wrong and when not to take these snap judgements

Malcom has tried to explain his point quoting many research reports that "Thin Slicing" really works .

Any takers for this ? What'll happen to those looong meetings , reams of paper for reports , analysis , in our corporate culture and still failing to take decisions .

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PRE JOINING MEDICAL SCREENING .. WHY?

Why Organisations ( Corporates ) in India insist on Pre Joining Medical Fitness Tests ? Is this ethical ? Shouldn't they disclose what diseases ( if found ) they'll Reject ?

On the other side there are organisations / schools which talk of inclusion and give conducive environment to even those infected with HIV , and here organisations are asking it's job aspirants to go for " Medical Screening" ...What's this about ?

Few Organisations release there offer letters only post medical test , some ask to get it done before joining .

There need to be absolute transparency around this :

• Why this Medical test is required ?
• What specific ailments are they looking for ?
• In what circumstances this will lead to rejection of the candidate ?
• Will this report be shared with the candidate ?

I request organisations to stop this practice & spend this money on better causes Tweet

DISCOUNT ON STOCK

Nothing sells without discount offers, be it electronics, garments, shoes, books, etc. You name the thing and it’s available at discount. Those were the times when it use to be annual feature ( usually around Diwali , Christmas in India) , then came “ Clearance Sales “ , “ Inaugural Discount” , “ Renovation Sale “ , “ Odd Lot Discount” , “ Factory Price” , “ Early Bird” & “ Seconds Sale” . Thanks to Wal Mart there are “ Every Day Low Price Offers” and these days complete Malls house only “ Discount Stores” .

What Next … ICICI Bank is offering discount of Rs. 50 on it’s follow on Public Issue. Good going, but what next?

Imagine ....A job prospect in his interview telling his interviewer that I'll offer you 15% discount on my current package if you hire me ..

Every thing comes for a price ( may be for a discount also )Tweet

GOING BACK TO SCHOOL

They say job is a god teacher , it teaches spme thing daily , every hour rather every moment . Most of the time it's what to do and many a times also what not to do . After 10 years of corporate working experience I think it's time to go back to school , formally . I was considering to refresh my MBA education , much has changed in the last 10 years . I came to know even "kotler" has been revised many a times.

Education too has changed since then . Doing a full time course from IIM / ISB requires at least one year ( difficult call to leave present job ; these EMIs change your life ) and also some ( may be lot) preparation from GMAT / CAT . The other easier options Management Development Programs ( MDPs or AMPs ) . When i researched on them , even they require reasonably big amount of money in a short time , almost INR 20000 a day for ISB.

I am thinking .... Cost Benefit Analysis you see.....Tweet

EMAIL IS PASSE ..TXT IS IN

PLS APRV 10.25% , 20MN DL ON WY.TKS

You are not excused if you don’t understand this . “TXT MSG” is the next big thing , it’s not only limited to the friendly chats between youngsters or coordinating for meeting times. The new users of this powerful tool are corporates . Email is passé , its only for records , this is how decisions happen in the rapidly changing amd highly competitive world.

By the way this txt is what a Manager wrote to seek approval from his boss for giving some special rate to his corporate client who was about to move his funds to another bank . It took around 45 seconds to close the deal . All his boss said was : “APRVD” , and the deal was closed . Emails , Approval notes shall certainly follow but afterwards , for records only.

TXT IS THE IN THING , IS IT APPROPRIATE IN THE CORPORATE WORLD ????Tweet

NON COMPETE CLAUSE

This one's not welcome from Infosys . ET reports that Infosys is soon going to ask it's employees to sign a NON COMPETE AGREEMENT letter . This means that Infosys's employees are contractually obligated to NOT join any of the competitors or clients with in six months of leaving Infosys.

Competition has been made clear including TCS, IBM, ACCENTURE , WIPRO. It might not be unusual but IS IT FAIR ?

Can Infosys sign an agreement saying that they'll not hire any staff from the IT BIG 5.????Tweet

UN HAPPINESS AT JOB

I read a post written by Dr. Gopalakrishnan , Chairman TATA Sons . It was about "Why people leave there job" .

To quote a part of it

"A lot of people leave an organisation because they are "unhappy". What is this so-called-unhappiness?

I have been working for donkey's years, and there has neverbeen a day when I am not unhappy about something in my work - environment, boss, rude colleague, fussy clients, etc. Unhappiness in a workplace, to a large extent, is transient.

If you look hard enough, there is always something to be unhappy about. But, more importantly, do I come to work to be "happy" in the truest sense? If I think hard, the answer is "No". Happiness is something you find with family, friends, may be a close circle of colleagues who have become friends. What you come to work for is to earn, build a reputation, satisfy your ambitions, be appreciated for your work ethics, face challenges and get the job done. "

I THINK STILL ORGANISATIONS CAN TRY TO MAKE ANSWER TO THIS QUESTION " YES".

Yes , I come to work to be " Happy" ... Is some one listening

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MILES HILTON BARBER

"The only limits in our lives are those we accept ourselves". Thundered Miles .

Yesterday I had an opportunity to listen to him , 58 year old young man has achieved much in life .

His remarkable adventures include :
Completing "The Toughest Foot-race on earth" - 150 miles across the Sahara Desert in the
Marathon des Sables
Climbing to 17,500 feet in the Himalayas
Climbing Mt Kilimanjaro and Mt. Blanc- Africa's/Europe's highest mountains
Running the 11-day Ultra-Marathon race across China from Gobi Desert to Great Wall
Completing the "Coldest Marathon on Earth"- the Siberian Ice Marathon
Crossing entire Qatar Desert non-stop day/night in 78 hours without sleep
Circumnavigating 38,000 miles around world using 80 forms of transport
Setting new British high-altitude record for a tandem microlight
Completing more than 40 skydiving jumps to date

On Monday 5 March Miles will embark on one of his greatest record attempts to date, flying a microlight more than half-way around the world from the famous Biggen Hill airfield outside London to Sydney Australia.

To support the cause please visit : http://www.seeingisbelieving.org.uk/

http://www.mileshilton-barber.com/

PS: Miles Hilton-Barber has been blind for about twenty years but has not let that stop him from challenging barriers.

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THE GOOGLE PHILOSOPHY

The Google Philosophy - Never settle for the best .

Few of the The Ten Things at Google .

It's best to do one thing really, really well.
Well we all know what Google does .. Search

Fast is better than slow.
Google believes in instant gratification. You want answers and you want them right now. Google may be the only company in the world whose stated goal is to have users leave its website as quickly as possible.

You can be serious without a suit.
Google's founders have often stated that the company is not serious about anything but search. They built a company around the idea that work should be challenging and the challenge should be fun.Ideas are traded, tested and put into practice with an alacrity that can be dizzying. Meetings that would take hours elsewhere are frequently little more than a conversation in line for lunch and few walls separate those who write the code from those who write the checks.

Great just isn't good enough.
Always deliver more than expected. Google does not accept being the best as an endpoint, but a starting point.

For more ...http://www.google.com/corporate/tenthings.htmlTweet

WHAT'S YOUR PASSION ?

I am reading "Like a flowing river" by Paulo Coelho and came accross a very interesting note on Passion .

He says Passion is what you can talk about endlessly ; you'll like to find as much information as you can and read ; You love to interact with people who share common interest ; You go to sleep thinking about it , dream about it and wake up thinking about it.

Well said , I thought for a while and couldn't find a passion which fits in the criteria . I can definitely say my 2 year son has got one "watching Power rangers " on Jetix .

I recently read Vaidyanathan , 39 , Executive Director of ICICI Bank is learning Guitar , He also runs 21km every Sunday .

Did any one say , I don't have time to find / pursue Passion ?

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OUR CONTRADICTORINESS !!!!

What's Human being's funniest characteristic ?

Jaime Cohen Says : Our contradictoriness.

We are in such a hurry to grow up , and then we long for our lost child-hood.

We make ourselves ill earning money , and then spend all our money on getting well again.

We think so much about the future that we neglect the present , and thus experience neither the present nor the future .

We live as if we were never going to die , and die as if we never had never lived

Source : "Like the flowing River" by Paulo Coelho

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SLOW DOWN .... ENJOY LIFE

The Slow movement is a cultural shift towards slowing down life's pace. The Slow movement proposes consciously seizing control of time rather than being dictated by it and finding a balance between using time-saving technology and taking the time to enjoy a walk or a meal with others. Proponents believe that while technology can speed up working, eating, dating, etc. the most important things in life should not be rushed.


Basically, the movement questions the sense of "hurry" and "craziness" generated by globalization, fueled by the desire of "having in quantity" (life status) versus "having with quality", "life quality" or the "quality of being". French people, even though they work 35 hours per week, are more productive than Americans or British. Germans have established 28.8 hour workweeks and have seen their productivity been driven up by 20%. This slow attitude has brought forth the US's attention, pupils of the fast and the "do it now!"


The Slow movement first began when a protest against the opening of a McDonald's restaurant in Piazza di Spagna, Rome sparked the creation of the Slow Food organisation

The Slow movement advises some ways of slowing down:

.Get a Slow hobby, a leisurely pursuit like reading, writing, knitting, yoga, painting or gardening.

.Spread out your chores; do one load each day instead of all at once, or dust one day and vacuum the next.

.Stop watching the clock; on weekends try waking up to your body's natural rhythms rather than an alarm, and leave your watch at home

.Prepare a sit-down meal and savour it without watching TV, or reading. Enjoy the conversation if you're dining with others, or peaceful solitude if eating alone.

.On vacation slow down; don't try to cram every sight into your must-see list. Visit "slow cities" with local restaurants where you can eat slow

.Prune your to-do list; make time for the people and activities that you enjoy

We all have equal time throughout the world. No one has more or less. The difference lies in how each one of us does with our time. We need to live each moment.

As John Lennon said, "Life is what happens to you while you're busy making other plans".

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BRAGGING WITHOUT BLUSHING

Few of my friends say that any place is "Great Place to Work" as far as it makes them feel great , If so we need to be really good at one thing , blow our own trumpet . It's said in the corporate jungle - if you don't do it , no one else would.

Well this article would certainly help .

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Modesty has no place in resumes, cover letters, bids, and other places where we are selling our strengths, abilites, and experience. Such documents require us to stifle a blush and write shamelessly about ourselves. However, when we write about ourselves there are many problems and common mistakes.

For many of us, it's difficult to write about ourselves without nagging, uncomfortable feelings. Maybe that's because of childhood messages we heard about being modest. I, for one, had an imposing old aunt who announced, whenever I was happily bragging, "Self-praise stinks."

Despite our discomfort and wherever it comes from, there are times when we are obliged to write proudly and confidently about ourselves; for example, in self-appraisals, resumes, cover letters, proposals, and bios. These documents require us to stifle a blush and write shamelessly about our accomplishments, experience, and skills.

Here are ten suggestions for writing proudly about yourself without blushing

1. Think about your pride and joy. If you have difficulty identifying your accomplishments or special strengths for a resume or self-assessment, think about what makes you proud in your work. Also, consider what gives you the greatest joy. Often these things-coaching managers, calming anxious visitors, solving systems problems, mentoring new employees-will help you identify your accomplishments. Once you have listed several accomplishments, try the STAR method, below.

2.Use the STAR method. In resumes, proposals, and self-evaluations, you must write convincingly about your strengths, skills, and accomplishments-that is, to write about yourself as a star performer. To do that successfully, use the STAR method. This method involves briefly describing a situation (S) or task (T), the action (A) you took to accomplish it, and the results (R) you achieved.

Management example: When I started as branch manager, annual employee turnover was 25 percent (S/T). I implemented an employee satisfaction survey and suggestion program, established coaching plans for supervisors, and instituted a weekly staff meeting (A). As a result of these efforts, the employee turnover rate is now 10 percent (R).

Training example: The challenge was to train staff in the new software by the opening of business on Monday (S/T). I designed, planned, and managed around-the-clock training using classroom instructors, online learning, and targeted job aids (A). On Monday morning, 96 percent of employees reporting to work had been trained in the new system (R).

3.Use specific examples. Specific examples add credibility. Although words like outstanding, dependable, and creative are positive, they don't always paint a convincing picture. Besides that, they may make you blush. In a bio, list your years of experience, impressive job titles, prestigious clients, certifications, education, or other relevant credentials. Instead of stating that you "always maintain good customer relations," cite customer-satisfaction surveys, letters of commendation, and the absence of any customer complaints about you.

4.Use numbers wherever possible. Numbers are concrete. They communicate a clear picture. By contrast, a "large staff" may be 20 or 200. If you are in charge of a large staff, budget, or region, use numbers to show how large it is. Alternatively, state specifically how long you have managed it.

Exaggerations or misstatements will not give you confidence, in addition to their obvious ethical implications.

5.Do not exaggerate or lie, even a tiny bit. Your self-assessment, bio, or resume should make you feel proud and help you speak confidently in an interview, performance discussion, or proposal presentation. Exaggerations or misstatements will not give you confidence, in addition to their obvious ethical implications. Even if something is true but sounds exaggerated, leave it out. One consultant's bio says that he himself has trained 350,000 people in 15 years. That's an average 23,333 people each year, or 449 participants each and every week for 15 years! While it may be true, without further explanation it sounds false. Save telling about such an amazing deed for a speech or conversation, where you can elaborate.

6.Use I. Many people have been taught in business or technical writing classes not to use the pronoun I. In some instances that may be useful advice, but in a cover letter or self-assessment it doesn't make sense. Feel free to write "I hired 200 interns" or "I wrote the final draft." If you participated in a successful group effort, you are still justified in using I: "With my team members, I won the Corporate Communications award in 2004." Vary your sentence structure if you find that you have too many sentences beginning with I. Change "I reduced turnaround time by 20 percent within a year" to "Within a year, I reduced turnaround time by 20 percent."

7.Give relevant information. Most self-assessments include specific categories: teamwork, communication, problem-solving, and so on. Be sure that the examples you give match the category; otherwise, they lose power.

8.Explain value. Be sure to tie results to organizational goals. For example, as the new safety coordinator at your organization, you may have conducted 40 safety inspections in your first three months. The number sounds impressive, but what does it mean? Is there a correlation between your inspections and a reduction in accidents or incidents? Whenever possible, translate your hard work into results your reader will value. Consider "negative data" to illustrate your effectiveness-information such as the absence of on-the-job accidents, lawsuits, and grievances.

9.Enlist the help of a friend. When you have drafted your resume, cover letter, application, bio, or self-appraisal, ask a friend to review it and answer these types of questions:

Are my examples specific?

Have I described my strengths accurately?
Is every statement clear?
Does every statement sound believable?
Is all the content pertinent?
Have I missed any relevant strengths or accomplishments?

10.Enjoy the smell. Life is too precious to be crippled by my aunt's "Self-praise stinks" rule. Feel free to ignore any of those old voices. Instead, enjoy the sweet smell of your success.

Copyright Lynn Gaertner-Johnston, Syntax Training. All rights reserved. - by Lynn Gaertner-Johnston of Syntax Training

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RIGHT TO INFORMATION - PRIVATE FIRMS NOT EXEMPTED

Well this is really a welcome news in India , if your bank; ICICI or HDFC , your telecome service provider ; hutch or airtel were thinking that they need not worry about RTI act , they are wrong .

Mint ( http://www.livemint.com) - newspaper reports that these private organisations can be approached thru thier regulators for information of public interest .

"Thus, information on telecom companies such as Bharti Airtel, the largest mobile telephonyfirm, can be accessed through the Telecom Regulatory Authority of India; that on banks throughtheReserveBank of India; and on brokerages and foreign investors active in stockmarkets fromthe Securities and Exchange Board of India".

“Applicants have every right to seek information on a private company even though it is in the private sector, if it reports to a government body,” Ansari says,citing sections of the Act that made this possible.Only applications that served public interest would be dealtwith, not those that sought to erode a company’s competitive position, M.M Ansari , Information Commissioner says.

Themessage: you can ask a cola company for details on how much water it used and where the water camefrom, but not the formula of its fizzy drink"

So I think , private companies better be prepared and soon we may witness some interesting applications , Wanna know how your bank calculates that penalty / charges / late fees etc on your credit card ?

Message : Be transparent , clear , honest & true ; Be Great place to work for .

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MICHAEL DELL IS BACK..IT'S DELL 2.0

First of all let me aplogise for putting this internal mail of an organisation on my blog , as it's available all over ( net , newspapers , even ET ) so thought let me also share this .

So Michael is back , taking some really hard decisions including " No Bonus" still he might make Dell a great place to work , enjoy the message .

.................................................
Subject: Leadership Message from our Chairman and CEO
To: Dell Team Members Worldwide
From: Michael

We held a meeting this morning with our Vice Presidents and Directors. I'd like to share the highlights of this meeting with all of you.
I told our team that I remember the great times and many successes with Kevin Rollins, but now it's time for a change. We are not doing a COO or CEO search. I plan to be CEO for the next several years.
I remember what it's like to start a company. We're moving fast. There is no luxury of time. The competitors are fierce. The difference is this time we have many new assets and some hidden ones that can be brought out.
We have great people . . . but we also have a new enemy: bureaucracy, which costs us money and slows us down. We created it, we subjected our people to it and we have to fix it!

The #1 Tell Dell issue is bureaucracy and getting cooperation from other organizations.

I am asking each of you to look across your organizations and eliminate redundancies, think about what is best for Dell, and provide the clarity and focus of leadership that we need.

Last year, we worked really hard and there were many sacrifices. Thanks!

We had great efforts, but not great results. This is disappointing and it is unacceptable.

The result is that there will be no bonus this year. I know this is a big deal for you and your teams. We're going to fix that so that our efforts translate into great results and success for our teams.

But we still have great people who made great efforts. It's important to recognize your hard work, though our results fell short. Limited discretionary awards will be available to all but the most senior people. We can't cover everyone, but it will be a tool you can use.

And we are also budgeting for above-market raises this year.

For stock awards, we will shorten the vesting period from five to three years for future grants and move to restricted stock units.
And we're going to set the annual bonus plan against realistic targets.
We have a tough couple of quarters ahead. We didn't get here overnight and we won't fix things overnight either.

OPEX (operating expense) grew too fast. We need to grow into what we have, hold cost and eliminate marginal activities. If you have some, please stop them now and if you're not sure, bring them forward. We must focus and wring out savings.
Long-term, we will be the technology leader known for strong operating performance, a great experience for our customers and a great place to work!

We will have clear priorities and a focused strategy. ............

When I started in 1984, it was just me. But now we are blessed to have an awesome team, many great assets and $11 billion or so. It won't be easy, we'll have to make some tough decisions and we won't be shy about those. Our focus will be on building Dell into the company we all know it can be for our customers, our people and our shareholders.

To summarize, we will differentiate with CE (customer experience); deliver value, but go beyond this with our unique understanding of customers; move to Solutions and Services; use database marketing and targeting for smaller customers; leverage our unique supply chain; regain our cost position; and build some new sources of sustainable profit including using intellectual property to differentiate.

It's all part of Dell 2.0.

We will unify our leadership structure, from well more than 20 direct reports to 12. I'll be decisive, but also push many decisions to our leaders. We will speed decision-making and make decisions closer to our customers and have clear responsibility and accountability.

I ask you to commit with me to the future of Dell. Show confidence with your teams and our customers. We will fix this business and take it to new heights!

All the Best,
Michael

Source & Complete email at : http://www.statesman.com/news/content/business/stories/other/02/03/3dellemail.html

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PLANNING HOLIDAYS - 2007

It always pays to plan your holidays in advance . Most of the organisations especially MNCs have a culture of mandatory leaves ( 10 -15 leaves in a stretch ) , otherwise also you always get around 25- 30 leaves a year . Plan wisely to make them look longer .

This would certainly help you , ( assuming five day week , saturday -sunday off )

Apply for Leave from 26-Dec-06 till 29-Dec-06 ( a total of : 4 days ) and you are going to get a total of 10 holidays.

Apply for Leave from 16-Jan-07 till 19-Jan-07 ( a total of : 4 days ) and you are going to get a total of 9 holidays.

Apply for Leave from 16-Jan-07 till 25-Jan-07 ( a total of : 8 days ) and you are going to get a total of 16 holidays.

Apply for Leave from 20-Mar-07 till 23-Mar-07 ( a total of : 4 days ) and you are going to get a total of 9 holidays.

Apply for Leave from 02-Apr-07 till 05-Apr-07 ( a total of : 4 days ) and you are going to get a total of 9 holidays.

Apply for Leave from 31-Apr-07 till 04-May-07 ( a total of : 4 days ) and you are going to get a total of 9 holidays.

Apply for Leave from 13-Aug-07 till 17-Aug-07 ( a total of : 4 days ) and you are going to get a total of 9 holidays.

Apply for Leave from 01-Oct-07 till 05-Oct-07 ( a total of : 4 days ) and you are going to get a total of 9 holidays.

Apply for Leave from 29-Oct-07 till 09-Nov-07 ( a total of : 4 days ) and you are going to get a total of 16 holidays.

Apply for Leave from 24-Dec-07 till 04-Jan-08 ( a total of : 8 days ) and you are going to get a total of 17 holidays.Tweet

THE JOB OFFER

I must say that after doing jobs for a couple of years or more , we all realize that all that matters to make any place a “great place to work” is the job itself . What you are doing is what matters . If you get a job that entices you , even if it’s not exactly your hobby but you enjoy doing it , you’ll call any place a Great place to work.

Let me caveat this , do ensure that you check out for these things before you take up any new job.

Job Description
It’s the brief of your job containing your key responsibilities , key relationships and at times even authorities . It’s the brief which is given to the consultants by the organizations for hiring . Do ask for it , this is what would constitute your core job. Once you get this , make sure to discuss the same with HR or the Functional Managers to ensure that your understanding is correct. It’s never guaranteed that you’ll do exactly as the written thing but your job would certainly revolve around this.

Organization Structure
The corporate web you need to know . Ask clearly where do you fit in the organization chart . Be clear on your supervisor (s) , direct reports , indirect reports , people you need to have working relationship . Gather details about their scope of job & their grades

Designation / Hierarchy
Nothing is more confusing in life that this , there are internal designations , functional designations , bands , grades and what not .

Example : One person could be Deputy Vice President at Grade 3A and his business card reading as Director – Procurement .

Well you need to check what would be your functional designation ( usually what appears on your business card or to external world ) , your internal designation & your position in the hierarchy ( band or grade ).

Always consult people to find contacts in the organization you are planning to join , ask questions , ask more questions and then take your own call , All the best
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CEEEEE TEEEE CEEEE ( CTC ).. Myth you are living with

Cost to Company or CTC as it's popularly called , amazing word it is . Mere use of this word inflates your salary ( may be ego , status & respect also) . We love to flaunt this , be it ex - colleague , relatives , friends , family or any body on the street . How far this is from reality is known to ; your spouse ( it's difficult to hide your salary from them ) or your account where your salary is getting credited .

My idea of this post is that you may keep happily using this word till you are not fooling your self or getting fooled by your employer ( present or prspective ).

Actually when it comes to salary truth can be divided in two :

Monthly : Right side bottom of your salary slip i.e what get's credited

Annually / Half Yearly : Bonus as credited in your account .

What bloats CTC artificially ? Let's study some of these factors , you must know this . Check out your offer letter / appointment letter or promise of your placement consultant

House Rent Allowance ( HRA ) :
Check the finer print , it varies from location to location . You might get transferred to Indore and your package may mention your HRA as per Mumbai . See how your real salary reduces .

Interest on Loans :
You may be offered a subsidised loan and the difference would be added to your package aka CTC . Check out for :

1. What's the difference in the rate of interest calculation ?
2. When you'll be elligible for this loan?
3. Any clause that says that in case you leave with 2/3/4 years this portion would be reversed

Bonus :
Biggest of myths , your package may include performance bonus at a certian rate , check out for :

1. When you'll be elligible for this ?
2. How this has been calculated ? Average , At least or Maximum Elligible

Allowances :

At times you may find whole lot of allowances included in your package , Beware and check out for :

1. Whether payable monthly or annually?
2. Any elligibility condition?
3. Any expenditure proof required ?

These some of the artificial inflationers , do check out for the complete offer carefully ask questions ( as many times as you want ) and then decide .

Till then keep quoting your CTCs happilly to the world ( Indian government or thier employees are still happy quoting their basic salary scales and actually their take home is much more than that including DA etc )

Must say that some organisations have started simplifying this CTC concept and are quoting what can be actually called WYSIWYG.

What you see is what you get , Can you say this for your salary and appointment letter ?

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TAG LINES - THEY SAY IT ALL

"Just Do it" or "Impossible is nothing" , they say it all about the organisation's attitude , thier products and the thought of the organisations..

Here are some interesting ones .

Electronics
"Buy it. Sell it. Love it." ~ eBay
"Challenge everything" ~ EA Games
"Connecting people." ~ Nokia
"Do you have the bunny inside?" ~ Energizer Max, since 2000s
"EA Sports. It's in the game" ~ EA Sports
"Get N or get out." Nintendo 64, late 1990s
"Hello Tosh, gotta Toshiba?" ~ Toshiba, 1984, Gold Greenlees Trott
"intelligence everywhere" ~ Motorola
"Is it live, or is it Memorex? " ~ Memorex video cassettes, 1970s or 1980s on
"It's a Sega Genesis, it's a SegaCD, and it's a Portable CD Player!" ~ Sega of America, marketing the Sega CDX console in 1994.
"It takes AGES to be as good as SEGA" ~ SEGA Saturn Console
"It's a Sony." ~ Sony
"Keeps going and going and going." ~ Energizer Batteries, began 1980s or 1990s
"Let's Make Things Better" ~ Philips
"Live in your world, play in ours." ~ Sony Playstation and Playstation 2 gaming consoles
"Make yourself heard" ~ Ericsson
"Neighbour's envy, owner's pride" ~ Onida TV (India)
"No battery is stronger longer." ~ Duracell Batteries, 1990s
"Now You're Playing With Power!" ~ Nintendo Entertainment System, Super Nintendo Entertainment System, mid-1980s to mid-1990s
"One that Last" ~ Duracell Batteries ~ late-1980s
"See what the future has in store." ~ Future Shop
"Sense and Simplicity" ~ Philips
"Thousands of possibilities. Get yours." ~ Best Buy
"Touching is good" ~ Nintendo DS
"We bring good things to life." ~ GE (General Electric)
"You can't top the copper top" ~ Duracell Batteries, early to mid 1990s
"You've got questions, we've got answers." ~ Radio Shack
"Play It Loud". ~ Game Boy and Super Nintendo Entertainment System ~ 1994 to 1997
"Welcome to the Next Level". ~ Sega Genesis, Game Gear, Sega CD and Sega 32X
"PSP. Hells Yeah." ~ PSP
"Hello Moto" ~ Motorola
"Global Network of innovations" - Siemens AG
"Seamless mobility" ~ Motorola
"For a better world for you." ~ T-Mobile
"Play B3yond." ~ Playstation 3
"Wii would like to play." ~ Wii

Computing
"On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like "1984". ~ Apple Computer
"Buy Opera today... And make this banner go away" ~ Opera
"Can you hear me now? ...Good!" ~ Verizon wireless
"Do you... Yahoo!?" ~ Yahoo!
"Dude, you're getting a Dell" ~ Dell Computer 1990s
"e-business solutions" ~ IBM, 2000s
"on demand" ~ IBM, 2005
"Easy as Dell" ~ Dell Computer
"Everything is Easier on a Mac" ~ Apple Computer, 2000s
"GEO, the Logical Choice" ~ Geologix
"GNU is Not Unix" ~ Free Software Foundation
"In a world full surrounded by Windows, we're handing out rocks" ~ BeOS Radio
"Inspire me. Surprise me. AMD me." ~ AMD (Advanced Micro Devices)
"Intel inside" ~ Intel
"Invent." ~ Hewlett-Packard
"[It's] so easy to use, no wonder it's number one" ~ AOL
"It's better with the butterfly" ~ Microsoft (for MSN 8 internet service provider)
"It's the Internet that logs onto you" ~ SBC-Yahoo! DSL
"Jump in" ~ Xbox 360
"Multimedia You Can Use" ~ Apple Computer, 1990s
"Once you go Mac. You'll never go back" ~ Apple Computer
"Play More" ~ Xbox 360
"Power is Macintosh" ~ Apple Computer, 1990s
"Purely You." ~ Dell Computer
"Rip. Mix. Burn" ~ Apple Computer
"So powerful, it's kind of ridiculous" ~ 3dfx (for Voodoo 3 cards)
"The Network is the Computer." ~ Sun Microsystems
"The power to be your best" ~ Apple Computer, 1990s
"Think" ~ IBM, 1914
"Think different" ~ Apple Computer, Chiat/Day, 1997–
"Think outside the box" ~ Apple Computer, 1990s
"Welcome to the World Wide Wow" ~ AOL (play on World Wide Web)
"Where do you want to go today?" ~ Microsoft, 1996
"Wikipedia, the Free Encyclopedia" ~ Wikipedia
"Your Potential. Our Passion. Microsoft." ~ Microsoft
"The Browser You Can Trust" + "Rediscover the Web" + "The browser, reloaded" ~ Firefox,Mozilla 2004-present
"Do me a favor, plug me into a Sega" ~ Sega
"The Difference is Dell" ~ Dell
"Who are you?" ~ Nintendo in general

Recordings
"America's Best Record" ~ Puritan Records
"Comparison With the Living Artist Reveals No Difference" ~ Edison Records
"Each Record a Masterpiece" ~ Van Dyke Records
"Echo Around the World" ~ Edison Records
"First with the Hits" ~ Mercury Records
"Hear What You Like ~ When You Like" ~ Rex Records
"If it ain't Stiff it ain't worth a fuck." ~ Stiff Records
"If it's a King, It's a Hillbilly— If it's a Hillbilly, it's a King" ~ King Records
"Is it live, or is it Memorex?"
"Never Scratches" ~ Lyric Records
"His Master's Voice" ~ RCA Victor

Banking
"Another Way" ~ Natwest
"A Passion to Perform" ~ Deutsche Bank
"Advice you can bank on" ~ Dresdner Bank
"New answer in banking ~ West LB
"Ideas ahead" ~ Commerzbank
"The world's local bank" ~ HSBC
"The better we know you, the more can we do" ~ ANZ New Zealand
"One step ahead" ~ ASB Bank
"Redefining the Community Bank for a new century" ~ Sun National Bank
"There's opportunity here" ~ BB&T Corporation

Fashion
"A diamond is forever." ~ De Beers Consolidated Mines, 1948–present (invented by Frances Gerety)
"Between love and madness lies Obsession." ~ Calvin Klein, 1985
"Children's shoes have far to go." ~ Start-Rite Shoes, 1945, Stanley Studios
"Can't stop walking" ~ Titas Footwear India
"Create a storm" ~ Monsoon
"Makes fashion fashionable" ~ Beissel
"Every kiss begins with Kay" ~ Kay Jewelers
"Fcuk advertising" ~ French Connection United Kingdom, 1990s
"For successful living" ~ Diesel
"Hello boys" ~ Playtex Wonderbra
"Impossible is nothing." ~ Adidas
"It takes a licking and keeps on ticking." ~ Timex Corporation, 1956
"Just do it" ~ Nike, Inc. (foot wear), 1988-on, Wieden & Kennedy
"Lifts and separates" ~ Playtex Cross-Your-Heart bra, 1960s.
"Maybe she's born with it ~ maybe it's Maybelline" ~ Maybelline
"Rugs, It's what we do. It's all we do. And we do it better than anyone else. ~ H.A.G Carpets
"Scent to bed" ~ French Connection United Kingdom
"I am what I am" ~ Reebok
"Because you're worth it" ~ L'oreal Cosmetics
"Fuel your instinct" ~ Salomon footwear

Food and drink

General
"Amul, The taste of India" ~ Amul, a dairy co-operative movement (India).
"57 Varieties" ~ H. J. Heinz Company
"Beanz Meanz Heinz" ~ Heinz Baked Beans
"Beef. It's what's for dinner." ~ Cattlemen's Beef Board
"Betcha can't eat just one" ~ Lay's potato chips
"Bring out the Hellmann's(Best Food's West of the Rocy Mntns), and bring out the best" ~ Best Foods and Hellmann's Mayonnaise
"Bring out the Branston!" ~ (pickle)
"Every little helps" ~Tesco
"For mash get Smash" ~ Smash instant mashed potatoes, 1974, Boase Massimi Pollitt
"How do you handle a hungry man? The Manhandlers." ~ Campbell's Soup "Manhandler" product line
"An Interview with Richard J. Mercer", Rutgers Oral History Archives of World War II, 1995-11-17 (accessed 2006-05-13)
ad image at From the Alamo City blog, 2006-05-05 (accessed 2006-05-13)
"I ate all the Frusen Glädjé!" ~ Frusen Glädjé
"Is it soup yet?" ~ Lipton Soup
"It's the way it shatters that matters" ~ Violet Crumble
"If you got the munchies, nothing else will do! ~ Hostess potato chips
"If you like a lot of chocolate on your biscuit join our Club" ~ Jacob's Club
"It takes a tough man to make a tender chicken." ~ Perdue, 1972, Scali, McCabe & Sloves
"King of good times." ~Kingfisher Beer, (India).
"Jazz it up!" ~ Zattaran's rice products
"The man from Del Monte, he says yes" ~ canned fruits
"M'm! M'm! Good!" ~ Campbell's Soup
My bologna has a first name, it's O-S-C-A-R
My bologna has a second name, it's M-A-Y-E-R Oh, I love to eat it every day, and if you ask me why, I'll say, "'Cause Oscar Mayer has a way with B-O-L-O-G-N-A." ~ Oscar Mayer Bologna song
"Nowt taken out" ~ Allinsons bread
"Once you pop the fun don't stop." ~ Pringles
"Only the best for the Captain's table" ~ Birdseye
"Ore-Ida! It's all-righta!" ~ Ore-Ida
"Pork, the other white meat."
"Shouldn't your baby be a Gerber baby?" ~ Gerber Products Company
"The incredible, edible egg."
The American Egg Board;
"There's always room for J-E-L-L-O", Jell-O
"They're waffly versatile" ~ Bird's Eye Potato Waffles
"You'll never put a better bit of butter on your knife" ~ Country Life butter
"More reasons to shop at Morrisons" ~ WM Morrison's
The slogan is intended to be read in a Northern English accent, which makes "More reasons" sound similar to "Morrisons"
"We answer to a higher authority." ~ Hebrew National hot dogs
"When it rains, it pours." ~ Morton Salt (1911)
"You don't have to be silly to drink TK, but it helps!" ~ TK minerals (Irish fizzy drinks)
" With a name like Smuckers....it has to be good ~ (Smuckers)

Beverages
"Got Milk?" ~ California Milk Processor Board (1993 - present)
"Milk. It does a body good." (pre '95)
"It's not just for breakfast anymore." ~ Florida Orange Juice Growers Association
"Pure Life" ~ Nestle Aberfoyle Natural Spring Water, 2002 or 2003?
"They drink it in the Congo" ~ Um Bongo
"Unleash the power of the sun" – Sunny Delight
"Watch out, there's a Humphrey about!" ~ Unigate milk

Beer and liquor
"Aldo knows what women like." ~ Asti Spumante
"A Double Diamond works wonders" ~ Double Diamond
"After Dark" ~ Tia Maria
"Australians wouldn't give a Castlemaine XXXX for anything else" ~ Australian Beer
"Brilliant!" - Guinness
"Don't be vague, ask for Haig" - Haig Scotch Whisky
"The cream of Manchester" ~ Boddington's
"For all you do, this Bud's for you" ~ Budweiser
"For great lager, follow the bear" Hoffmeister lager
"Fosters ~ Australian for Beer" ~ Fosters Australian Beer
"From the Land of Sky-Blue Waters" ~ Hamm's Beer
"Guinness is good for you" ~ Guinness
"Hey Mabel ~ Black Label" ~ Black Label
"I Am Canadian" ~ Molson Canadian beer
"It can only be Heineken" ~ Heineken
"It Starts Here" ~ Molson Canadian beer - 2005
"It's Miller time!" ~ Miller High Life
"It's Tankard that helps you excel - after one you'll do anything well!" ~ Whitbread early 1970s
"Keep Walking" ~ Johnnie Walker
"Tastes Great. Less Filling" ~ Miller Lite, 1974, McCann-Erickson Worldwide
"The Beer that Made Milwaukee Famous" ~ Schlitz
"The Champagne of Beers" ~ Miller High Life
"The King of Good Times" ~ United Breweries
"There's no taste like Stones" ~ Stones Bitter
"Made from beer" ~ Carlton Draught
"My goodness, my Guinness" ~ Guinness
"No Nonsense" ~ John Smith's
"Old Milwaukee, tastes as great as its name" ~ Old Milwaukee, circa late 1970s
"Probably the best lager in the world" ~ Carlsberg
"Reassuringly expensive." ~ Stella Artois, 1981, Lowe Howard-Spink
"Red Barrel men say the same again to a fistful of flavour - first class beer!" ~ Watneys keg bitter 1970s
"Refreshes the parts other beers cannot reach" ~ Heineken lager, 1974
"Schaeffer's is the one beer to have when you're having more than one!" ~ Schaeffers Beer, Circa 1970s
"The right one" ~ Martini
"Tick follows tock follows tick follows tock" ~ Guiness (surfer advert)
"WASSSSSUP?!" ~Budweiser
"Watchin' the game, havin' a Bud. ~Budweiser
"We drink all we can. The rest we sell." ~ Utica Club, 1965, Doyle Dane Bernbach
"Weekends are made for Michelob" ~ Michelob Beer, circa 1980s
"Why ask why? Try Bud Dry" ~ Budweiser early 1990s
"What a refreshing change" ~ Woodpecker cider
"Your best bet for a fuller flavour" ~ Carlin Black Label lager (1980s)
"What we want is Watney's." ~ Watney's
"Red Stripe: It's beer. HOORAY BEER!" ~ Red Stripe Jamacian lager
"Probably the best beer in the world!" - Carlsberg
"The Beck's Experience" - Beck's
"Good. Better. Paulaner." - Paulaner
"Enjoyed by mates for 130 years" - Speights

Coffee
"Celebrate the Moments of Your Life" ~ General Foods International Coffees
"Coffee at its best" ~ Nescafé Gold Blend
"Good to the last drop." ~ Maxwell House coffee (1926 ~ present)
Coined by Theodore Roosevelt in 1907; adopted as Maxwell House's tagline in 1926
"Sanka...Everything You Love About Coffee" ~ Sanka
"The best part of waking up is Folgers in your cup." ~ Folgers Coffee (Procter & Gamble)
"Get back your 'oo' with Typhoo"
"Like tea used to be" ~ Yorkshire Tea
"Time out for tiny little tea leaves in Tetley Tea"
"Typhoo puts the T in Britain, the T that stands for taste"
"It's all about you" ~ Nescafé
"What else?" ~ Nespresso
"America Runs On Dunkin" ~ Dunkin' Donuts
"Fill it to the rim...with Brim" ~ Brim

Carbonated soft drinks
"You don't have to be silly to drink TK, but it helps" red lemonade, Taylor Keith
"All the sugar, and twice the caffeine" (of regular cola) ~ Jolt Cola, 1980s
"Barq's has bite" ~ Barq's root beer
"Do the Dew" ~ Mountain Dew, 1990s, 2000s
"Drink Barq's. It's Good." ~ Barq's sarsaparilla drink
"Drink Canada Dry ~ Canada Dry
"Taste the Thunder" ThumsUp
"Every bubble's passed its fizzical" ~ Corona, 1970s
"Get busy with the fizzy" ~ Soda Stream
"I'm a secret lemondae drinker" ~ R. White's
"It's a red thing" ~ Tizer
"It's frothy man" ~ Cresta
"Made in Scotland from girders" ~ Irn Bru
"Make mine Moxie"
"Obey your thirst" ~ Sprite
"Schhh! You know who?" ~ Schweppes, 1962
"The totally tropical taste" ~ Lilt
"The Uncola" ~ 7-Up, 1973, J Walter Thompson
"What's the worst that can happen?" ~ Dr Pepper
"Who's your soda?" ~ Red Fusion soft drink, Dr Pepper, 2002
"You know when you've been Tango'd" ~ Tango soft drink, 1994, HHCL
"It Gives You Wings" ~ Red Bull
"Make 7-Up Yours! ~ 7-Up
"Be a pepper, Drink Dr Pepper" ~ Dr Pepper
"World Famous in New Zealand" ~ L&P, 1990s

Coca Cola
"11:30, Diet Coke break..."
"Always Coca Cola" ~ 1990s
"It's the real thing" ~ 1941
"Just for the taste of it...Diet Coke"
"Life is Good" ~ 2001
"The pause that refreshes" ~ 1929
"The real thing" ~ late-1980s
"Real"-2005 & early 2006
"Thanda matlab Coca Cola" (in Hindi, an Indian language). It means "If its a cool drink, Its a Coke"
"Its your Heimspiel" ~ coca cola (for the FIFA Soccer Worldcup 2006 in Germany)
"Have a Coke and a Smile" -1979
"Coke is it!" -1982
"Live on the coke side of life" - 2006
"Enjoy"

Pepsi Cola
"Ask For More" ~ 2000, mainly in much of Europe.
"All the taste, 1/3 of the calories", Pepsi Max, 1993
"Lipsmackin' thirstquenchin' acetastin' motivatin' goodbuzzin' cooltalkin' highwalkin' fastlivin' evergivin' coolfizzin' Pepsi" ~ 1973, Boase Massimi Pollitt
"Pepsi ~ for those who think young"
"Same time tomorrow?" ~ Diet Pepsi, 1990s
"Uh-Huh! (You got the right one!)" ~ Diet Pepsi, 1991
"The Joy of Cola" ~ 1999
"Nothing official about it" [during cricket world cup 1996]
"Yeh Dil Maange More" (in Hindi, an Indian language). It means "My Heart wants More"
"Pepsi. The Choice of a New Generation"[1984]
"Have a Pepsi Day" [1977]

Breakfast cereals
"Apples, hazlenuts, bananas, raisins, coconuts, sultanas" ~ Kellogg's Fruit'n'Fiber
"Because four is better than one." ~ Cheerios (Australia, 2000s)
"Breakfast of Champions" ~ Wheaties, 1935, Blackett-Sample-Gummert (later "The Breakfast of Champions" into the 1990s)
"Bet you can't eat three" ~ Shredded Wheat
"Can't Get Enough of That Golden Crisp"
"Central heating for kids" ~ Ready Brek porridge
"Cocoa Wheat, Cocoa Wheat, can't be beat!It's the creamy hot cereal with the cocoa treatTo be big and strong, have lots of funEat Cocoa Wheat everyone!" ~ Cocoa Wheat
"I'm Cuckoo for Cocoa Puffs"
"Everyone loves my Cocoa Krispies" ~ Kellogg's
"Gotta have my pops!" ~ Corn Pops
"Have you had your Weetabix?"
"I'd rather have a bowl of Coco Pops"
"Just like a chocolate milkshake, only crunchy" ~ Coco Pops
"Kid tested. Mother approved." ~ Kix
"Makes Red Blood!" ~ Grape-Nuts
"Mikey likes it" ~ Life cereal
"Nobody can say no to the honey nut Os in Honey Nut Cheerios"
"Not too heavy, not too light, its just right!" ~ Kellogs Just Right
"Race for the taste, the honey sweet taste!, the honey-nutty taste of Honey Nut Cheerios"
"Shot from Guns!" ~ Quaker Puffed Rice
"Silly rabbit, Trix are for kids"
"Snap, Crackle, and Pop" ~ Kellogg's Rice Krispies
"Tell them about the honey, mummy" ~ Sugar Puffs
"The One and Only Cereal that Comes in the Shape of Animals" ~ Crispy Critters
"They're grrreat!" ~ Kellogg's Frosted Flakes/Frosties
"Thery're Magicaly Delicous" [Lucky Charms]
"They're tasty, tasty, very very tasty / They're very tasty" ~ Kellogg's Bran Flakes
"Kiwi kids, are weetbix kids" ~ [Weetbix]

Candy (sweets, lollies)
"A glass and a half of milk in every pound" ~ Cadbury's Dairy Milk
"Earth; What you'd eat if you lived on Mars" ~ Mars Bar
"A hazelnut in every bite" ~ Topic
"A Mars a day helps you work, rest and play" ~ in the United Kingdom and Canada
"A Milky Way Today. At work, rest and play!" (Milky Way is also made by Mars)
"A minty bit stronger" ~ Trebor Mints
"A taste of paradise" ~ Bounty
"All because the lady loves Milk Tray" ~ Cadbury's Milk Tray chocolates, 1970s
"Break out of the ordinary" ~ Nestle's Butterfinger
"Do you eat the red ones last?" ~ Smarties, 1970s or 80s on until the early 90s, revived around 2002 or 2003
"Do you love anyone enough to give them your last Rolo" ~ Rolo confectionery
"The freshmaker!" ~ Mentos
"Full of Eastern Promise" ~ Fry's Turkish Delight
"Give me a break! Give me a break! Break me off a piece of that Kit Kat bar!"
"Have a break, have a Kit Kat"
"Hungry? Graba a Snickers"
"The longer lasting snack" ~ Twix
"Made to make your mouth water" ~ Opal Fruits
"Ambassador, with these Ferrero Roché you're really spoiling us"
"Nobody better lay a finger on my Butterfinger!" ~ Nestle's Butterfinger (featuring Bart Simpson and other characters from The Simpsons)
"Not going anywhere for a while? Grab a Snickers."
"One two many and you might turn Bertie" ~ Bassett's Liquorice Allsorts
"Only Smarties have the answer"
"See the face you love light up with Terry's All Gold" ~ chocolates
"Snickers satisfies"
"Sometimes you feel like a nut, sometimes you don't." ~ Peter Paul Almond Joy & Peter Paul Mounds, 1953, Dancer-Fitzgerald-Sample
"Riiiicolaaaaa" ~ Ricola
"The lighter way to enjoy chocolate" ~ Maltesers
"The milk chocolate melts in your mouth, not in your hand." ~ M&Ms (1954)
"The sweet you can eat between meals without losing your appetite" ~ Milky Way
"There's no wrong way to eat a Reese's." ~ Reese's Peanut Butter Cups
"Too good to hurry mints" ~ Murry Mints
"Two For Me! None for you"- Twix
"What would you do for a Klondike Bar?" ~ early 1990s, early 2000s
"Where's the cream filling?" Hostess cakes
"WotalotIgot!" ~ Smarties, 1961, JWT
"Skittles...taste the rainbow" Skittles
"How will you eat yours?" ~ Cadbury's Creme Egg
"Need a moment? Grab a Snickers."
"When you've got a snack gap, Twix fits."
"makes a nice light snack" coffie crisp

Fast food
"Have it your way." ~ Burger King
"You're the boss." ~ Burger King
"If it doesn't get all over the place, it doesn't belong in your face" ~ Carl's Jr.
"Jack's back" ~ Jack in the Box fast food restaurant
"Nobody does chicken like KFC" ~ KFC, 2000-Present
"Finger lickin' good!" ~ KFC, 1980's
"Pizza! Pizza!" ~ Little Caesars restaurants
"The burgers are better at Hungry Jack's"
"Think outside the bun." ~ Taco Bell, late-1990s, early 2000s
"Where's the beef?" ~ Wendy's Restaurants, 1984-, Dancer-Fitzgerald-Sample
"Yo quiero Taco Bell" ~ mid-1990s
"You've always got time for Tim Hortons" ~ mid-to-late-1990s-on
"In-N-Out, In-Out, That's what a hamburgers all about." In-N-Out Burger
"Quality you can taste." In-N-Out Burger
"It's jack-a-licious!" ~ Jack-in-the-Box fast-food chain (coined by RuPaul)

McDonalds
See: McDonald's TV campaigns and slogans
Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun. ~ Big Mac sandwich
"I'm lovin' it" ~ in a 2003 international campaign
"It's the things that make you go Mmmmm."
"Did somebody say...McDonald's?"
"Smile."
"Put a smile on, put a smile on. Everybody come on, put a smile on" ~ (advertised to children)
"Put a smile on." Happy Meal, 2001-2002
"We love to see you smile"
"You deserve a break today"
"Have you had your break today?"
(nah, nah, nah) ~ sung non-sense words, 2003
I'm loving it - India, 2005

Pet food
In tests, eight out of ten owners said their cats preferred it. ~ Whiskas
Quoted in the title of a television programme as "8 out of 10 cats", a reference to the original rendering of this slogan ("8 out of 10 cats prefer Whiskas") which was subsequently changed to the above.
Meow Mix, tastes so good cats ask for it by name.

Recreation, entertainment, and travel
"Live your myth in Greece" ~ Greek National Tourism Organisation, 2006
"... throw another shrimp on the barbie ..." ~ Australian Tourist Commission, 1984 Often joke-quoted as "Throw another Kanga on the barbie..."
"Don't just book it. Thomas Cook it." ~ Thomas Cook, 1984, Wells, Rich, Greene
"Get away!" ~ Lunn Polly
"Get out there" ~ Royal Caribbean cruise lines
"The happiest place on Earth" ~ Disneyland
"I'm going to Walt Disney World!"
"I love New York" ~ New York City, 1977–, Wells, Rich, Greene
"It's so bracing" ~ Skegness
"Naruwan, Welcome to Taiwan"
"Serving All our Community. Brampton's Arts Group." ~ Visual Arts Brampton, 2003, Alphie and Bette
"Touch Your Heart" ~ Taiwan
"God's own country" ~ India
"We love having you here" ~ Hampton Inn
"Where wonders never cease" ~ Alton Towers
"Your perfect trip" ~ Expedia
"Incredible India!" ~ India
"So where the bloody hell are you?" ~ Australian Tourist Commission, 2006
"New Advertising Campaign Working: Tourism Australia", Tourism Australia press release (via Yahoo! Finance), 2006-04-10
"Don't leave home without it" w:American Express American Express
"More than the usual" ~ WOW Philippines~ Department of Tourism, Philippines
"If it is from SEIKO, It must be Good" - Seiko Films, Philippines
"Malaysia, Truly Asia", Malaysia Tourism Board
"Enchanting Tamil Nadu" ~ Tamil Nadu, India
"Experience Yourself" ~ Tamil Nadu, India
"Vietnam. A Destination for the New Millennium" ~ Vietnam Tourism Promotion Campaign ¹
"Where Else But Queensland Beautiful one day, perfect the next" ~ Queensland, Australia²
"Pure. Natural. Unspoiled. Iceland. The Way Life Should Be." ~ Iceland Tourist Board ³
"It happens at the Hilton." Hilton Hotels
"100% pure New Zealand" - New Zealand Tourism Promotion Campaign
"Spain is different" - Slogan coined by Manuel Fraga (Minister for Tourism of Spain during Franco's dictatorship).
"Great Deals,Always..!" -(http://travelguru.com/) India

Tobacco
"Anyhow... Have a Winfield" ~ Winfield Cigarettes
"Camels Soothe Your T-Zone" ~ Camel cigarettes
"Doctors Recommend Phillip Morris" ~ Phillip Morris tobacco products
"Happiness is a cigar called Hamlet" ~ Hamlet cigars
"I'd Walk a Mile for A Camel" ~ Camel cigarettes
"It's that Condor moment" ~ Condor tobacco
"Just What the Doctor Ordered" ~ L&M Cigarettes
"More Doctors Smoke Camels than any other Cigarette" ~ Camel cigarettes
"Not a Cough in a Carload" ~ Old Gold Cigarettes
"Reach for a Lucky instead of a Sweet" ~ Lucky Strike Cigarettes
"Taste Me! Taste Me! Come on and Taste Me!" ~ Doral Cigarettes
"You're never alone with a Strand" ~ Strand Cigarettes
"You've Come a Long Way, Baby" ~ Virginia Slims Cigarettes
"Winston tastes good like a cigarette should" ~ R.J. Reynolds Tobacco Company

Giving up
"It needn't be hell, with Nicotinel"
"You guys suck"
"Tobacco is wacko if you're a teen"
"Nicorette, nicorette, you can beat the cigarette!" - Nicorette Australia

Transport
"A better bus service all round" ~ Carousel Buses
"Getting There Is Half The Fun" ~ Cunard Line
The Fun Ships... Carnival Cruise Lines..
"InterCity makes the going easy." ~ British Rail
"Leave the driving to us" ~ Greyhound Lines
"See what brown can do for you" ~ UPS
"We're getting there" ~ much ridiculed British Rail slogan
"We're number two. We try harder." ~ Avis Rent-a-Car
"When it absolutely, positively has to be there overnight" ~ FedEx
"The business to business class." ~ Lufthansa Cargo
"The best way to get around New Zealand." ~ InterCity Coachlines

Airlines
"your pal in the sky" --- AIR INDIA
"The airline network for the world" - Star Alliance
"Now you're really flying" ~ Cathay Pacific Airways
"A whole different animal" ~ Frontier Airlines
"Because you were born to fly" ~ TAM Brazilian Airlines
"Catch Our Smile" ~ PSA
"Enjoy our company" ~ Sabena
"Fly the friendly skies" ~ United Airlines, 1966–1997, Leo Burnett
"It's time to fly" ~ United Airlines
"We never forget you have a choice" ~ British Caledonian
"Singapore Girl, you're a great way to fly" ~ Singapore Airlines
"Where the World Unwinds" ~ SILKAIR
"THAI - Smooth As Silk" ~ Thai Airways International
"Going beyond expectations" ~ Malaysia Airlines
"Now everyone can fly" ~ Air Asia
"To the heart of Seoul and beyond" ~ Asiana Airlines
"Something special in the air" ~ American Airlines
"The top banana in the West" ~ Hughes Air West
"The Wings of Man" ~ Eastern Airlines
"The world's favourite airline" ~ British Airways
"There's no better way to fly" Lufthansa
"We love to fly and it shows" ~ Delta Air Lines
"We really move our tail for you" ~ Continental Airlines
"Western Airlines ~ The only way to fly" ~ Western Airlines
"When you got it, flaunt it." ~ Braniff Airlines
"World class, worldwide" ~ Air Canada
"You and I were meant to fly" ~ Air Canada, 2004
"[Ding] You are now free to move about the country" ~ Southwest Airlines
"Fly the Good Times" ~ Kingfisher Airlines
"A symbol of freedom" ~ Southwest Airlines
"Simplifly" ~ Air Deccan, Indian low cost Airline, 2005. (http://airdeccan.net/)
"The Spirit of Australia" - QANTAS, ([1])
"Shining Through" - Philippine Airlines ~ PAL,([2])
"The New Filipino Time" - Cebu Pacific ~ Cebu Pacific,([3])
" The Joy Of Flying ! " - Jet Airways
"Making the sky the best place on earth" - Air France
"Being there is everything." ~ Air New Zealand
"Your Island in the Sky." ~ Air Pacific
"Fly high, pay low." ~ Germanwings
"Where the journey begins." ~ Air Tahiti Nui
"Fly Euro Shuttle!" ~ Air Berlin
"Don't just book it, Thomas Cook it" - Thomas Cook

Automobiles
"AAMCO. Double A, , M-C-O" ~ AAMCO Transmissions
"An American Revolution" ~ Chevrolet, Campbell-Ewald
"Ask the Man who Owns One" ~ Packard, 1925, Austin Bement
"Bigger in Texas, Better in a Dodge"
"Bloody Volvo driver" ~ Volvo, 2003
"Born to lead" ~ Yamaha
"Créateur d'Automobiles" ~ Renault
"The car in front is a Toyota"
"The Best Built Cars in the World" ~ Toyota
"The Drive of your life." ~ Peugeot
"Drivers wanted." ~ Volkswagen, 1995, Arnold Communications
"Escape from the ordinary." ~ Oldsmobile, 1970
"Everything we do is driven by you" ~ Ford
"Eye it, try it, buy it" Chevrolet, 1940s
"Fahrvergnügen" ~ Volkswagen, early 1990s
"Ford is the Best in Texas"
"Grab life by the horns" ~ Dodge
"Have you driven a Ford lately?" ~ Ford
"I have good news...I just saved a bunch of money on my car insurance by switching to GEICO." ~ GEICO
"If only everything in life was as reliable as a Volkswagen"
"It's a Skoda. Honest." ~ Skoda, 2000, Fallon
"Aus Liebe zum Automobil" ~ Volkswagen
"Like a rock" ~ Chevrolet Trucks
"The lion leaps from strength to strength" ~ Peugeot, 1980s
"Moving forward." ~ Toyota
"Oh what a feeling" ~ Toyota
"Once driven, forever smitten" ~ Vauxhall Motors, 1980s
"Papa?" "Nicole?" ~ Renault Clio
"Pay me now or pay me (i.e. the auto mechanic) later." - Fram filters.
"Passion for the road" ~ Mazda, 1990s
"The power of dreams" ~ Honda
"Put the fun back into driving." ~ Vauxhall Motors
"Quality is job one" ~ Ford
"The Real Thing" ~ Ford Australia, 1970s
"Right service. Right price." ~ Meineke
"See the USA, in your Chevrolet" ~ Chevrolet
"Sheer driving pleasure" ~ BMW
"Sooner or later, you'll own Generals" ~ General Tires Corp.
"State of Independence" ~ Saab 2000s
"Think Small" ~ Volkswagen, 1962, Doyle Dane Bernbach
"Time to Re-Tire" ~ Fisk tires
"The ultimate driving machine" ~ BMW
"Va-va-voom" ~ Renault
"Vorsprung durch Technik" ~ Audi
"Never Follow" ~ Audi
"We are professional grade" ~ GMC Truck
"You can with a Nissan"
"Zoom Zoom [Zoom]" ~ Mazda, 2000s
"You're the fuel" ~ Maruti Swift, India 2005
"Welcome to the big world" ~ Maruti Esteem, India 2005
"Let's go" ~ Maruti Alto, India 2005
"The Josh Machine" ~ Ford Ikon, India
"Reclaim your life.." ~ Tata Safari Dicor

Petroleum
"A Leading of Oil and Gas Multinational of Choice" ~ PETRONAS
"Beyond Petroleum" ~ BP
"Go well. Go Shell" ~ Shell Oil
"Put a tiger in your tank" ~ Esso/Exxon
"Pump your money back into Canada" ~ Petro Canada, early 1980s
"The spirit of '76" ~ Unocal
"You can be sure of Shell" ~ Shell Oil, 1982
"You can trust your car to the man who wears the star" ~ Texaco Service Stations
"Go further with Shell" ~ Shell Oil

Government, military
See also political slogans
"The few, the proud, the Marines" United States Marines Corps
"An army of one" ~ United States Army, 2001
"Be all you can be" ~ US Army, 1981-2001, N. W. Ayer
"Be the best" ~ British Army
"Forward as one" ~ British Territorial Army
"99.9% need not apply" Royal Marines commandos
"I want YOU for the US Army" ~ World War I and World War II
"Loose Lips Sink Ships" ~ World War II
"Only you can prevent forest fires" ~ United States Forest Service
"The Army National Guard, You Can" ~ US Army National Guard, in use around 2001-2003 if not more years than that
"The toughest job you'll ever love" ~ Peace Corps
"There's no life like it" ~ Canadian Armed Forces
"The Army. The Edge" ~ Australian Army
"We Fly High" - Republic of Singapore Air Force
"Accelerate Your Life." - US Navy
"Do you have it in you." - Indian Army
"Britons (a picture of Lord Kitchener) 'wants YOU' join your country's army! GOD SAVE THE KING"- British army released in late 1914 (first year of world war 1)
"Full speed ahead." ~ US Navy
"Army Strong." ~ US Army
"Aim high." ~ US Air Force
"Cross into the blue." ~ US Air Force
"Strength for now, strength for later." - United States Army (GOARMY.COM)

Social, public service
"A mind is a terrible thing to waste." ~ United Negro College Fund
"Friends Don't Let Friends Drive Drunk" ~ United States Department of Transportation
"Give a hoot, don't pollute" ~ United States Forest Service
"Heart to God, hand to man" ~ The Salvation Army 1865 to present.
"Klunk! Klick! Every trip" ~ UK Public Information Film for seat belts
"It doesn't take a minute to bag it and bin it" Uk public advertisement for not littering from cars
"Parents who use drugs have kids who use drugs" ~ The Partnership for a Drug-Free America
"Take a bite out of crime!" ~ National Crime Prevention Council
"Think once, think twice, think bike" ~ UK Public Information Film
"This is your brain. This is your brain on drugs. Any questions?" ~ The Partnership for a Drug-Free America
"You could learn a lot from a dummy. Buckle Up." ~ National Highway Traffic Safety Administration
"Getting Things Done." ~ AmeriCorps national service program
"The toughest job you'll ever love." ~ United States Peace Corps
"If you drink then drive, you're a bloody idiot" ~ Australian road safety campaign [4]
"WITH YOU FOR YOU ALWAYS" - Delhi Police (http://www.delhipolice.nic.in/)
"Don't be a tosser" - New South Wales anti-litter campaign (http://www.bmcc.nsw.gov.au/index.cfm?L2=20&L3=761)
"Don't mess with Texas" - Texas Anti-Litter campaign
"Vote for Me" - Bantay Bata 163 Election Campaign for Children's Future (ABS-CBN, Philippines)
"If you're going to drive drunk, maybe you should say goodbye." 2006 Spanish Campaign (Spanish Traffic General Office).
"Hi mum, I'm about to drive back home and, if something happens, I want you to know that... I love you and that you've been a wonderful mother, say dad I'm sorry".
"Darling, I'm going there just in a minute. I love you... and, please, tell our children I'll miss them."

Source : Wikiquote

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