Friday, June 27, 2008

For Athletes only

While doing some research on the net I stumbled upon this mission statement :

“To bring inspiration and innovation to every athlete* in the World.” , I found this interesting and no rocket science to make out that this must be mission of some sports equipment manufacturing company . You guessed it right , it's NIKE .

I always like Nike's products , its logo ( swoosh ) and its punch line " Just Do it" , well what impresed me today is a little quote underneath the mision statement i.e

“If you have a body, you are an athlete.”