Google Instant , Filter Coffee and Mumbai Trains
There’s so much buzz about “Google Instant” , my friend Venkat Ballsubbu , Senior Executive with an MNC Consulting in India , decided to call up Google to find out.
Venkat: What’s this Google Instant ? Don’t you know we still like Filter Coffee!
Google: Sir , Google Instant is not an Instant Coffee , It’s our new search enhancement that shows results as you type.
Venkat: But why , you guys were fast enough. Many times you boast saying - About 104,000,000 results (0.19 seconds) , while my slow internet connection took 9 minutes to show them.
Google: (Faster Searches) Sir , Our key technical insight was that people type slowly, but read quickly, So Google Instant can save 2-5 seconds.
Venkat: 2-5 SECONDS , Big deal ! We in India waste hours in meetings , while taking minutes ; waste hours smoking ,having tea , travelling on potholed roads , watching TV serials like Rahul ka swayamwar . We still waste days observing Bandhs for no rhyme or reason ; waste years preparing for Common Wealth Games and some Bollywood actors have wasted lifetime learning acting – What you talk 2-5 seconds of savings.
Google: (Smarter Predictions) Sir , Also , even when you don’t know exactly what you’re looking for, predictions help guide your search.
Venkat: WTF ! , Predictions , My foot ! Every time I type "How to" , you predict “How to get pregnant” , You think an Indian needs Google to teach him How to get or make pregnant?
Google: Sir , The most obvious change is that you get to the right content much faster than before because you don’t have to even press “search.”
Venkat: You got it all wrong , I never mind ‘pressing’ . Come with me in Mumbai’s crowded local trains , you’ll start enjoying pressing . Your product will fail in India.
Google: Sir , By the way , It’s a FREE service.
Venkat: Oh thanks , You should have told earlier . We love anything and everything , if Free.
More about Google Instant http://google.com/instant
